
TRANSFORMATION
Dynamic markets, ever changing customer needs and an increasing number of touchpoints push brands to transform internally and enhance brand agility.


Tailormade Teams


High velocity


Flexibility


Consumer centricity


Empowerment
Motivation
Activities
What‘s next - Quick Check
In a ½ day WS structured by key questions we define your next best activities within your Marketing area. We identify your potentials within different fields such as KPIs/ objectives, planning, creativity, agency set-up, collaboration, focus topics, communication approaches, structures, processes, capabilities.
Agile Set-up
We asses your agility potentials with regards to mindset, values, routines, methodologies, operating model and identify in which areas agile working modes can help you best. We define your agile toolkit and put it into practice by trainings and coaching on running projects. We revise your agile set-up frequently and put a special emphasis on integrating external partners and defining individual collaboration models.
Client-Agency Matching
We support you in finding the right agency partners by managing the agency sourcing process form briefing, over defining the right operating model to contracting. We have a specific focus on integrating agile routines and support throughout the entire client-agency lifecycle.
Customer-centric Brand Management
We built your individual framework to create a unique brand experience along the customer journey. To bring together brands and customers we define personas, CEJ phases, gains and pains, touch-points, messaging, tools, KPIs, implications for capabilities and ways-of working.
People

» Agile collaboration is boosting customer-centric solutions «
Mirjam is a long-standing expert for transformation in brand management. She has been working for leading international brands – most recently as Global Head of Brand Management for Siemens Home Appliances. She holds a Ph. D. in brand management and has a strong enthusiasm for the interaction between brands, consumers and agencies. Her ambition is to empower brands and agencies by agile and creatives routines to deliver relevant brand solutions in short time. Her work was recognized with the German Brand Award 2020 in gold.
Mirjam is engaging as mentor, lecturer and author. In her latest book „Die Agentur-Kunde-Beziehung: erfolgreich durch Perspektivwechsel“ she is taking a deeper look on the transformation of client-agency relations in a new, agile world.
In her private time, she likes to explore new locations and activities with family, friends and her dog, reading many books in parallel and she enjoys cultural events.
Focus: Agile set-up and leadership, Client-agency relations, Agency sourcing, CEJ management, Digital customer experience, International brand management
Favourite agile principle: people over processes

» As a start-up you need to focus on agile collaboration when it comes to brand communication, so that you don't waste time and stay relevant to your customers.«
Julian is an agile brand expert with more than 15 years of leadership experience in the food sector, consumer goods industry as well as retail and advertising. He is a Diplom-Kaufmann (M.Sc. in Business Administration) and holds a MBA in European Management. Starting as a freelancer with advertising agency Grey, he held several international leadership positions with Bosch Siemens Household Appliances (BSH) and worked as Head of Multichannel Business Development with consumer electronics retailer Media Markt Saturn Retail Group.
In 2018 he founded the food startup Yammbits by applying agile methods such as MVPs, Design Thinking, Rapid Prototyping and Kanban. Julian is SAFe Advanced Scrum Master at scrum.org and specialized in agile coaching of industry and retail enterprises as well as start-ups.
In his leisure time he enjoys running and playing tennis, traveling and Greek cuisine.
Focus: Agile Project Management, Marketing, Digital Innovation Management, Start-up consultancy
Favourite agile value: transparency