Mirjam Jentschke, Founder and Managing Director

» Agile collaboration is boosting customer-centric solutions «

Mirjam is a long-standing expert for transformation in brand management. She has been working for leading international brands – most recently as Global Head of Brand Management for Siemens Home Appliances. She holds a Ph. D. in brand management and has a strong enthusiasm for the interaction between brands, consumers and agencies. Her ambition is to empower brands and agencies by agile and creatives routines to deliver relevant brand solutions in short time. Her work was recognized with the German Brand Award 2020 in gold.  

Mirjam is engaging as mentor, lecturer and author. In her latest book „Die Agentur-Kunde-Beziehung: erfolgreich durch Perspektivwechsel“ she is taking a deeper look on the transformation of client-agency relations in a new, agile world. 

In her private time, she likes to explore new locations and activities with family, friends and her dog, reading many books in parallel and she enjoys cultural events.

Focus: Agile set-up and leadership, Client-agency relations, Agency sourcing, CEJ management, Digital customer experience, International brand management

Favourite agile principle: people over processes

Julian Berhang, Agile Brand Expert and Start-up entrepreneur

» As a start-up you need to focus on agile collaboration when it comes to brand communication, so that you don't waste time and stay relevant to your customers.«

Julian is an agile brand expert with more than 15 years of leadership experience in the food sector, consumer goods industry as well as retail and advertising. He is a Diplom-Kaufmann (M.Sc. in Business Administration) and holds a MBA in European Management. Starting as a freelancer with advertising agency Grey, he held several international leadership positions with Bosch Siemens Household Appliances (BSH) and worked as Head of Multichannel Business Development with consumer electronics retailer Media Markt Saturn Retail Group.

In 2018 he founded the food startup Yammbits by applying agile methods such as MVPs, Design Thinking, Rapid Prototyping and Kanban. Julian is SAFe Advanced Scrum Master at scrum.org and specialized in agile coaching of industry and retail enterprises as well as start-ups.

In his leisure time he enjoys running and playing tennis, travelling and Greek cuisine.

Focus: Agile Project Management, Marketing, Digital Innovation Management, Start-up consultancy

Favourite agile value: Transparency