
brand transformation
Dynamic markets, ever changing customer needs and an increasing number of touchpoints push brands to transform internally.


Tailormade Teams


High velocity


Flexibility


Consumer centricity


Empowerment
Approach
Motivation
People

» Agile collaboration is boosting customer-centric solutions «
Mirjam is a long-standing expert for transformation in brand management. She has been working for leading international brands – most recently as Global Head of Brand Management for Siemens Home Appliances. She holds a Ph. D. in brand management and has a strong enthusiasm for the interaction between brands, consumers and agencies. Her ambition is to empower brands and agencies by agile and creatives routines to deliver relevant brand solutions in short time. Her work was recognized with the German Brand Award 2020 in gold.
Mirjam is engaging as mentor, lecturer and author. In her latest book „Die Agentur-Kunde-Beziehung: erfolgreich durch Perspektivwechsel“ she is taking a deeper look on the transformation of client-agency relations in a new, agile world.
In her private time, she likes to explore new locations and activities with family, friends and her dog, reading many books in parallel and she enjoys cultural events.
Focus: Agile set-up and leadership, Client-agency relations, Agency sourcing, CEJ management, Digital customer experience, International brand management
Favourite agile principle: people over processes

» As a start-up you need to focus on agile collaboration when it comes to brand communication, so that you don't waste time and stay relevant to your customers.«
Julian is an agile brand expert with more than 15 years of leadership experience in the food sector, consumer goods industry as well as retail and advertising. He is a Diplom-Kaufmann (M.Sc. in Business Administration) and holds a MBA in European Management. Starting as a freelancer with advertising agency Grey, he held several international leadership positions with Bosch Siemens Household Appliances (BSH) and worked as Head of Multichannel Business Development with consumer electronics retailer Media Markt Saturn Retail Group.
In 2018 he founded the food startup Yammbits by applying agile methods such as MVPs, Design Thinking, Rapid Prototyping and Kanban. Julian is SAFe Advanced Scrum Master at scrum.org and specialized in agile coaching of industry and retail enterprises as well as start-ups.
In his leisure time he enjoys running and playing tennis, traveling and Greek cuisine.
Focus: Agile Project Management, Marketing, Digital Innovation Management, Start-up consultancy
Favourite agile value: transparency
Activities
Agile collaboration can help to improve different areas of brand management - discover some best practices.
Initial situation
The customer experience journey is shaped through a high variety of touch-points and activities and requires different internal and external competences. Delivering brand experiences along the journey requires a high pace as demands tend to change quickly and the number of touch-points is rising.
Approach
Outcome
Team delivers, improves and prioritizes constantly pull and push communication and customer experience at various touch-points based on insights, in-market testing.
Initial situation
Set-up of global campaigns is often a lengthy internal process as many stakeholders need to be involved. By the time campaigns have been set-up, customer requirements have changed and campaigns become less effective.
Approach
Outcome
Global push campaigns incorporating different regional demands set up in a fast and efficient manner, so that all customer demands are addressed at the right point of time
Initial situation
The brand strategy is defined, but implementation and adaptation in the different areas is slow, so that the strategic effects become visible on the market too late.
Approach
Outcome
High speed of implementation of the brand strategy rapid visibility of the new strategic direction on the market, increased relevance of the strategic frameworks
Initial situation
Hybrid work modes combining remote and on-site working have been established in most companies in combination with flexible office concepts. Many employees feel insecurity and are exhausted as a result productivity is declining.
Approach
Outcome
Increased employee empowerment, satisfaction and engagement, resulting in improved quality and speed of work.
Initial situation
Collaboration between companies and their agency partners is subject to new external and internal challenges. Classical, linear agency tendering procedures do not sufficiently take these special features into account.
Approach
Outcome
Establishment of sustainable customer-agency relationships based on an agile mindset and agile collaboration models.