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TRANSFORMATION

Dynamic markets, ever changing customer needs and an increasing number of touchpoints push brands to transform internally and enhance brand agility.

Tailormade Teams

High velocity

Flexibility

Consumer centricity

Empowerment

Motivation

Dynamic surroundings lead to internal challenges. Brands need to transform internally to meet their customer needs.
We transform brand teams by implementing tailor-made agile, people-focused ways of collaboration with internal and external partners to create relevant brand solutions in short time.
We accompany brands and their agencies to built result-focused relationships becoming more agile, effective and customer-focused.
We help to create a sustainable, inspiring professional environment that empowers internal and external partners.

Activities

What‘s next - Quick Check

In a ½ day WS structured by key questions we define your next best activities within your Marketing area. We identify your potentials within different fields such as KPIs/ objectives, planning, creativity, agency set-up, collaboration, focus topics, communication approaches, structures, processes, capabilities.

Agile Set-up

We asses your agility potentials with regards to mindset, values, routines, methodologies, operating model and identify in which areas agile working modes can help you best. We define your agile toolkit and put it into practice by trainings and coaching on running projects. We revise your agile set-up frequently and put a special emphasis on integrating external partners and defining individual collaboration models.

Client-Agency Matching

We support you in finding the right agency partners by managing the agency sourcing process form briefing, over defining the right operating model to contracting. We have a specific focus on integrating agile routines and support throughout the entire client-agency lifecycle.

Customer-centric Brand Management

We built your individual framework to create a unique brand experience along the customer journey. To bring together brands and customers we define personas, CEJ phases, gains and pains, touch-points, messaging, tools, KPIs, implications for capabilities and ways-of working.

We all want to leave our mark and contribute. Agile methods free us from the cage of modular expertise and provide us with the opportunity to involve our full potential.

Prof. Dr. Uwe Schnetzer, Professor of Marketing & Strategic Management, CBS International Business School

Agile collaboration models can help to boost strategy implementation and employee empowerment in the same time.

Armin Schlamp, Managing Partner of Blackeight GmbH

Introducing agile in different types of businesses from telecommunications to retail myself, I experienced that specifically in brand management agile collaboration is needed to gain consumer centricity.

Kati Sulin, Managing Director and Board Professional

We cannot brace our backs against the waves in this fluid environment. Rigid systems have to go - that includes the set-up and strategy for communications. Collaborating in a virtual, flexible and agile team is a core strength these days.

Cornelia Kunze, Founder of i-sekai and co-founder of fluid collective

People

Mirjam Jentschke, Founder and Brand Advisor

» Agile collaboration is boosting customer-centric solutions «

Mirjam is a long-standing expert for transformation in brand management. She has been working for leading international brands – most recently as Global Head of Brand Management for Siemens Home Appliances. She holds a Ph. D. in brand management and has a strong enthusiasm for the interaction between brands, consumers and agencies. Her ambition is to empower brands and agencies by agile and creatives routines to deliver relevant brand solutions in short time. Her work was recognized with the German Brand Award 2020 in gold.

Mirjam is engaging as mentor, lecturer and author. In her latest book „Die Agentur-Kunde-Beziehung: erfolgreich durch Perspektivwechsel“ she is taking a deeper look on the transformation of client-agency relations in a new, agile world.

In her private time, she likes to explore new locations and activities with family, friends and her dog, reading many books in parallel and she enjoys cultural events.

Focus: Agile set-up and leadership, Client-agency relations, Agency sourcing, CEJ management, Digital customer experience, International brand management

Favourite agile principle: people over processes

People

Mirjam Jentschke, Founder and Brand Advisor

» Agile collaboration is boosting customer-centric solutions «

In her private time, she likes to explore new locations and activities with family, friends and her dog, reading many books in parallel and she enjoys cultural events.

Focus: Agile set-up and leadership, Client-agency relations, Agency sourcing, CEJ management, Digital customer experience, International brand management

Favourite agile principle: people over processes